The YOUnited tournament on YouTube is considered the largest content creator event in the world. With over 18,000,000 views in the 2021 edition, we were able to set a new record for the format and host an incredibly entertaining tournament.
This was supported by the main sponsor Philips, who not only wanted to show brand presence as part of the OneBlade’s product marketing, but was also able to rely on creative product placements from 10 tournament participants.
A unique campaign was created that was a complete success for both sides.
18.800.000
3.000.000
133.400
836.000
147.000
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